5 companies Trademark, copyright, pattern, logo, Apple, unilever, adidas, walmart ,pepsi

                                                    

                Adidas                                                                                          Apple

                                                         

               Walmart                                                                               Unilever

                                                    

                                                                     PepsiCo

                                       

ADIDAS

Introduction: Adidas is a German multinational corporation, headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world.

Logo: Adidas represents some of the finest equipment that Adidas sells. This logo more than the others is supposed to have a lot of meaning. The company wanted to keep the three stripes that they were known for, but also add something to give the logo some power. This new logo is supposed to resemble a mountain, like it is challenging the people who buy Adidas products to push themselves to their limits. This latest logo appears on many pieces of sports equipment and the new logo is still instantly and obviously “Adidas” to anyone who sees it.

Trademark & Copyright: All trademarks, service marks and trade names of Adidas used herein (including but not limited to: the Adidas name, the Adidas corporate logo, the Adidas trefoil Design, and the Three Stripe logo) are trademarks or registered trademarks of Adidas or its affiliates. You may not use, copy, reproduce, republish, upload, post, transmit, distribute, or modify Adidas trademarks in any way, except as explicitly permitted under this web site. The use of Adidas trademarks on any other web site or network computer environment is only allowed if it is explicitly permitted under this web site. Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company". Designs for shoes registered in 1949 incorporated the three stripes along the side.

Pattern: Adidas was registered on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik Company between him and his older brother Rudolf. Rudolf had earlier established Puma, which quickly became the business rival of Adidas, and is also headquartered in Herzogenaurach. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The brand name is capitalized and is stylized with a lower case.

APPLE

Introduction: Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computers, the iPod portable media player, the Apple Watch smartwatch, Apple TV digital media player and HomePod smart speaker. Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Logo: In the Bible, Adam and Eve are tempted, by Satan, to taste the fruit from the tree of knowledge. Eve, like Disney’s heroine, gives in to temptation and takes a bite of an apple. Once Adam and Eve had their first taste of knowledge, they knew that they were naked, and they were ashamed. That first bite of the apple represents the fall of man. This symbol is one of the oldest and most potent in Western mythology. Apple’s use of the logo is extremely powerful; their name and corresponding pictorial icon are synonymous.

Trademark, Copyright & Pattern: A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, colour, texture, graphics, and appearance (e.g, retail store or website). These guidelines are for Apple licensees, authorized resellers, developers, customers, and other parties wishing to use Apple’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of Apple trademarks may be prohibited, unless expressly authorized. If you are a licensee of an Apple trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines.

WALMART

Introduction: Wal-Mart Stores, Inc doing business as Walmart, is an American multinational retailing corporation that operates as a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969.

Logo: Those yellow 'spokes' on the current design (Since 2008) are actually sparks and according to Walmart, they symbolize a few different things.
- It’s a symbol of the spark of inspiration Sam Walton had when he opened his very first store.            -It’s a symbol of all of the great ideas that have helped to develop our company over the years.
- It’s a symbol of the inspiration that’s inside all of us.

Trademark,Copyright&Pattern: Wal-Mart Stores, Inc., like many large retail and grocery chains, offers store brands (also called house brands or generic brands), which are lower-priced alternatives to name brand products. Many products offered under Walmart brands are private label products, but in other cases, the production volume is enough for Walmart to operate an entire factory. Unless otherwise noted, all materials, including images, text, illustrations, designs, icons, photographs, programs, video clips and written and other materials are copyrights, trademarks, trade dress and/or other intellectual property owned, controlled or licensed by Walmart, one of its affiliates or by third parties who have licensed their materials to Walmart, and are protected by U.S. and international copyright laws. The compilation (meaning the collection, arrangement, and assembly) of all content on the Site is the exclusive property of Walmart and is also protected by U.S. and international copyright laws.

UNILEVER

Introduction: Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. It is the world's largest consumer goods company measured by 2012 revenue, and is also the world's largest producer of food spreads, such as margarine. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.

Logo: Unilever logo was designed to include 25 icons, each of which represents something important to Unilever. From a lock of hair symbolising our shampoo brands to a spoon, an ice cream, a jar, a tea leaf, a hand and much more, the little icons all have a meaning.

Trademark, Copyright & Pattern:  Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion.^[3] With the exception of its U.S. brands Popsicle, Klondike, Slim Fast ice cream, Talenti gelato, Breyers and Ben & Jerry's, the bulk of the company's ice cream business falls under its "Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Unilever owns over 400 brands, but focuses on thirteen brands with sales of over one billion euros: Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand icecreams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk and Surf.^[6] It is a dual-listed company consisting of Unilever N.V., based in Rotterdam, and Unilever plc, based in London. The two companies operate as a single business, with a common board of directors. Unilever is organised into four main divisions – Foods, Refreshment (beverages and ice cream), Home Care, and Personal Care. It has research and development facilities in the United Kingdom (two), the Netherlands, China, India and the United States.

PEPSICO

Introduction: Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. It is currently known in North America alternatively as Pepsi-Cola as of 2014.

Logo:  The Pepsi Globe is the icon and logo for Pepsi, called as such because of the swirling "red, white, & blue" design in a sphere-like shape. It is considered one of the world's most recognizable corporate trademarks. The Pepsi Globe originated in the 1940s as alogo and icon for Pepsi.

Trademark, Copyright & Pattern:  The drink Pepsi was first introduced as "Brad's Drink"in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. The Pepsi-Cola's description is a flavouring syrup for soda water. The trademark expired on April 15, 1904.A second Pepsi-Cola trademark is on record with the USPTO. The application date submitted by Caleb Bradham for the second trademark is Saturday, April 15, 1905, with the successful registration date of April 15, 1906, over three years after the original date. Curiously, in this application, Caleb Bradham states that the trademark had been continuously used in his business "and those from whom title is derived since in the 1905 application the description submitted to the USPTO was for a tonic beverage". The federal status for the 1905 trademark is registered and renewed and is owned by PepsiCo of Purchase, New York. 





Written By
Hossain Farhad
Infrastructure University Kuala Lumpur
BBA in IB ( International Business )